Sunday, June 23, 2019

The paper based on published research will analyze an organizational

The based on published will analyze an organizational change effort - Research radical ExampleDuring the 1970s, Samsung invested in the heavy, chemical, and petrochemical industries. The company also posed competitively for the worlds textile industry, through vertical integration of manufacturing processes from raw materials to end products (Samsung, 2011). In 1978, Samsung Semiconductor and Samsung Electronics give away into two entities (Samsung, 2011). During the mid-1990s, Samsung radically changed its business through a renewed commitment to making world-class products, giving total customer satisfaction, and being a dandy corporate citizen following the vision of quality first (Samsung, 2011). At the same decade, Samsung already offered 17 different products, such as semiconductors, computer monitors, TFT-LCD screens, and color flick tubes (Samsung, 2011). It had successfully climbed to the ranks of the top-five products for international market share in their industries and 12 otherwises also achieved top rankings (Samsung, 2011). The 1997 financial crisis negatively affected almost all Korean businesses. Samsung was unmatched of few companies that grew and not so much scathed, due to its leadership in digital and network technologies and its diversified portfolio in electronics, finances, and related services (Samsung, 2011). ... Samsung now has the No.1 global market share for 13 product types, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones (Samsung, 2011). The company is active in pursuing research and development (R&D) for their overall semiconductor line, such as flash memory and non-memory, custom semiconductors, DRAM and SRAM, best-in-class LCDs, mobile phones, digital appliances, and other products (Samsung, 2011). Samsung is presently one of the biggest players in the global electronics business. Samsungs flagship unit is Samsung Electronics, which is one of the worlds top makers of DRAMs and other memory chips. Sam sung also makes and sells various kinds of electronic gear, including LCD panels, DVD players, and wireless phones. Some of its affiliated companies include credit-card unit Samsung Card, Samsung Life Insurance, Samsung SDS (IT services), Samsung Securities, and trading arm Samsung C&T Corporation. In 2009, the revenues of Samsung were $119 million, but the revenue growth rate actually decreased with 21% change from previous year. Samsung has 277,000 employees and has an employee growth rate of 0.40%. As utter in its new motto, Samsung Electronics vision for the new decade is, Inspire the World, Create the Future. It strives to constantly innovate itself through leveraging its corporate R&D warmness (SAIT). This paper analyzes the organizational change effort of SAIT and evaluates its leadership of change using Kotters suggestion on effective changes. The kind of change that happened to Samsung is that it turned its R&D operations around by aligning it with its business strategy. From there operational and cultural changes took place, which accompanies the organizational change stages presented by Kotter

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